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Thinking on fulfillment, distribution and ecommerce operations.
D2C fulfillment isn't a choice between building a warehouse and hiring a 3PL. Run your own DCs, 3PLs and distributors as one ecommerce network.
A virtual fulfillment network connects your orders to distributor inventory already in your supply chain, without new warehouses.
Expanding a catalogue has traditionally meant buying inventory up front. Distributed fulfillment breaks that link.