Turnkey nationwide D2C fulfillment for HDA partner brands.

Your ecommerce strategy just got easier.
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Turn your regional distributors into your ecommerce fulfillment network.

An easy path to D2C fulfillment nationwide.

Smart brands know: many customers only want to buy online. And they want to buy directly from the brands they trust. If you don’t meet that demand, another brand will. But for many brands, building a direct-to-consumer (D2C) fulfillment network has been too complex, too expensive, or too risky. That’s changing.

Etail Solutions and the Hardlines Distribution Alliance (HDA) have teamed up to make it easy for brands to fulfill D2C orders using the distributors they already work with. That means faster shipping, better margins, and no need to build a network from scratch. Together, we’ve created a nationwide, D2C ecommerce fulfillment network – powered by the distributors you already know and trust. No new infrastructure. No disruption. Just fast, flexible fulfillment.
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D2C Fulfillment at Scale

Online fulfillment made simple.

Shipping often is the biggest cost in ecommerce. To cut delivery time and expense, inventory needs to be close to the customer. The HDA network lets you fulfill D2C orders using the regional distributors who already stock your products – cutting costs, speeding up delivery, and driving scale.
Your Distributors, Your Relationships

You're in control.

You own the distributor commercial relationships. Use HDA members or invite your non-member distributors to flesh out your network. You’re in control without long-term commitments or expensive contracts. Pay per order fulfilled.  It’s a smarter, cost-effective alternative to in-house fulfillment, FBA, or 3PLs.
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Seamless Fulfillment

Start and scale quickly.

There’s no complex setup, no ecommerce expertise required. The Distribution Network provides the tools you need for multi-channel order management, forecasting, inventory tracking, and reporting. Plus it works with the IT systems you already have in place.
Seamless Ecommerce Integration

The Smarter Way to Build D2C Ecommerce

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Seamless Ecommerce Integration
Connect easily with Shopify, Big Commerce, and your other online sales channels. Orders flow automatically to the best distributor for fulfillment – no manual work.
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Real-Time Inventory Tracking
Know exactly where your inventory is. The Network provides real-time stock visibility to prevent overselling or stockouts and sharpen your forecasting and replenishment strategy.
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Protect Retailer Relationships and Pricing
Work with distributors to align pricing strategies and prevent channel conflict. Maintain consistent pricing across ecommerce and retail channels while expanding direct-to-consumer sales.

Why HDA - Why Now?

The Hardlines Distribution Alliance was built to help independent distributors and the brands they serve stay competitive in a rapidly changing market. Working with Etail Solutions, HDA is unlocking new ways to grow – by making it easier for ecommerce customers to buy direct from the brands they trust. The Distribution Network is a nationwide D2C fulfillment network that neither brands nor distributors could build alone – powered by Etail’s technology. The HDA network brings your distributors into the D2C equation, helping them grow as you grow.

Ready to activate the D2C Advantage?

Let’s talk. We’ll show you how to take the first step toward faster, smarter D2C growth.