Reaching most of a country in two days used to require regional warehouses in every major market. For all but the largest operators, that was out of reach.
Proximity beats speed
Delivery time is mostly a function of distance. A parcel shipped from 200 miles away on a standard service arrives sooner than one expedited across the country.
Using a network instead of building one
Routing each order to whichever location is closest and has the stock achieves the same coverage as owning the network, without the capital cost.
PLACEHOLDER COPY — replace before launch.