Warehouses built for pallet-out B2B work are rarely set up for single-item consumer orders. The picking logic differs, the packaging differs, and the delivery promise differs.
The retrofit problem
The usual advice is to rebuild the operation around D2C. That means new systems, retrained staff and a period where neither channel runs well.
A less disruptive route
Connecting existing inventory to a network that handles order routing lets a distributor take direct-to-consumer volume without changing how the warehouse runs. Same aisles, same pick carts, same WMS.
PLACEHOLDER COPY — replace before launch.